Experian Marketing Services, Australia, the leading provider of customer-centric information services, will add geospatial elements to its range of customer marketing services by leveraging the real estate-related information assets of global information provider CoreLogic, the companies announced today.
The partnership will give Experian access to an extensive, continually updated data set comprising property attributes, historical sales and other value data, and property trends across Australia. This data will complement Experian's own deep base of consumer behaviour data in areas such as telecommunications, utilities, financial services, retail, automotive and other industries to deliver new information services with unparalleled scope and depth.
“Our core philosophy is to provide data to help companies connect to communities,” said Vic Hodge, Principal Consultant, Experian Marketing Services. “Smart companies are using data to improve their ability to connect with the consumers of today, and to be at the forefront of the planning and interaction with the consumers of the future.”
“Incorporating CoreLogic's business-focused data sets into our broad and deep base of consumer data has enabled Experian to continue building one of Australia's most comprehensive and sophisticated data sets. Deep and broad data will not only enable organisations to understand customers' needs today, but to predict their needs in the future – empowering a new generation of customer-service innovation.”
Access to broader, more granular information about market behaviour has emerged as a key differentiator for marketing-driven organisations seeking to deliver better, more effective customer communications.
By integrating detailed information about Australian real-estate industry trends into its data offerings, Experian will be able to better tailor its products and services with a geographic element that reflects demographic and societal changes over time.
“CoreLogic is one of the world's largest providers of property data and analytics best practice, and we are thrilled to be partnering with Experian to integrate these resources with their own extensive base of consumer information,” said Chris Barry, Director, Channel Partners at, CoreLogic Australia.
“Today's data-driven companies are continually seeking new ways to engage with their customers, and the partnership between Experian and CoreLogic will provide an unmatched range of data and analysis to facilitate stronger, more effective customer outreach,” Mr Barry said.
Key Experian Contacts:
Marketing Team Leader, Experian Marketing Services Experian Australia & New Zealand
M: 61 0 458 010 586
About Experian Marketing Services
Experian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organisations intelligently interact with today’s empowered and hyper-connected consumers.
By helping marketers identify their best customers, find more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximise profits.
CoreLogic is a leading provider of consumer, financial and property information, analytics and services to business and government. The company combines public, contributory and proprietary data to develop predictive decision analytics and provide business services that bring dynamic insight and transparency to the markets it serves. For more information visit www.corelogic.com.