Eyeota – the global leader for local audience data – and CoreLogic, the world’s largest property data and analytics company, have partnered to launch Real Estate Indicator data.
With Eyeota’s data digitalization capability, the partnership means that audience data segments are now available online to marketers and media buyers in Australia. This means that they will be able to improve online audience targeting performance through effective segmentation by property location. Eyeota has appended over 45 million unique Australian profiles to further enhance CoreLogic’s property data segments. This allows advertisers to gain superior property data insights for digital advertising through all leading DSPs and DMPs.
CoreLogic is one of Australia’s most comprehensive property databases with over 500 million data decision points, allowing consumers to make informed and confident decisions on property. The Postcode Segmentation data is derived from public, contributory and proprietary sources spanning over three decades of collection. CoreLogic’s Postcode Segmentation data provides detailed coverage of property and other factors such as tenancy, location, hazard risk and related performance information.
Kevin Tan, CEO of Eyeota, says: “Investing in property is an important decision, and buyers are always keen to make the best choices. CoreLogic’s data offers excellent scale and reach, which is a key factor when considering high quality audience data. The Real Estate Indicator data is important for marketers and media buyers to understand their target audiences’ needs and serve them with relevant ads. We are excited to establish our relationship with CoreLogic.”
Greg Dickason, CoreLogic Executive General Manager Product Solutions, says: “We are proud to welcome Eyeota into our CoreLogic partner program. Eyeota’s substantial online data audience reach and segmentation combined with our deep property data will result in enhanced services to our mutual customers. We are excited about some of the new Eyeota offerings using CoreLogic data and analytics.”
Eyeota is the global leader for local audience data with over 1.8 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
CoreLogic Australia is a wholly owned subsidiary of CoreLogic (NYSE: CLGX), which is the largest property data and analytics company in the world. CoreLogic provides property information, analytics and services across Australia, New Zealand and Asia, and recently expanded its service offering through the purchase of project activity and building cost information provider Cordell. With Australia’s most comprehensive property databases, the company’s combined data offering is derived from public, contributory and proprietary sources and includes over 500 million decision points spanning over three decades of collection, providing detailed coverage of property and other encumbrances such as tenancy, location, hazard risk and related performance information.
With over 20,000 customers and 150,000 end users, CoreLogic is the leading provider of property data, analytics and related services to consumers, investors, real estate, mortgage, finance, banking, building services, insurance, developers, wealth management and government. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and geo spatial services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. CoreLogic employs over 650 people across Australia and in New Zealand. For more information call 1300 734 318 or visit www.corelogic.com.au