Unlike Mike and Lee, I have had less involvement in the whole ‘social media’ universe than I would like.  So now that I am finding some time to get involved, I think I understand a common item of feedback we get from users:

“OK, now I have a facebook / twitter account.  What do I say?  How do I keep saying things relevant to my ‘audience'”

This is, of course, where the new RP Professional can help.  You can use it to search and use very interesting little snippets of information about your local suburbs.  Information that home sellers and home buyers should find compelling.

Like: “How long does a house in the $600k-$700k range typically take to sell in my suburb?”, or “How many 4 bedroom houses are on the market at the moment?” or “What did 4 bedroom houses sell for in the last 6 months?”

Just one or two sentences a couple of times a week with these kinds of facts are all it takes to keep your audience engaged and interested – and enables you to be the local property expert.

So how do you get these facts?  As an RP Data subscriber you have automatic access to RP Professional.  Either click on the link from the main page, or this link http://rpp.rpdata.com/.  Login with your personalised username / password.

I’ll take a local example to demonstrate, using the suburb Chapel Hill in QLD.  First I type in the top address bar: Chapel Hill Q…. –> Auto complete will let me select Chapel Hill:

Chapel hill in RP Professional Single Line Address Search
Chapel hill in RP Professional Single Line Address Search

Once selected, and after I accept any terms and conditions, I can search the suburb for the data I want.  Let’s say I want to know how many 4 bedroom houses sold in the last 6 months.

I select the “Sales History” tab, then filter on houses (so exclude other properties), select 4 bedroom houses, and voila! –>  I can see how many sold in the last 6 months:

Filtering Sales History
Filtering Sales History

I now have something to say on twitter or facebook:

Did you know that 30 houses with 4 bedrooms sold in Chapel Hill in the last 6 months?

I might want to expand this a little bit – so let’s run a report on these houses to see what price brackets they sold in.  I select all of the properties – “select all”, and then run the “Sales History Report” from the bottom left of the page.   The report only runs if you have selected some properties:

Select All:

Select all properties
Select all properties

Now run a sales Report (bottom left):

Run a Sales Report
Run a Sales Report

The sales report pops up in a separate window, and from there I can scroll down in the report to the summary table to get the data I want:

Summary Sales Report
Summary Sales Report

From the report, we can see that the lowest price for our selection (4 bedroom houses) was $269k, and the highest price was $1.27 million.  We now have even more to say on facebook / twitter.  Our final post would thus be something like:

Did you know that 30 houses with 4 bedrooms sold in Chapel Hill in the last 6 months? The average price was around $700k, but one sold for over $1.2 million, and one for less than $300k.”

[box type=”info”]Of course it is important that you don’t give out individual details of properties (such as the owners name or the property street address)  both for legal and marketing reasons – keep them guessing on exact details and they will come to you for more![/box]

Also, you can do similar reports for “On The Market” and “Market Compare”, all ripe with juicy facts you can use to keep your audience engaged.

Keep Tweeting / Facebooking and get your audience and customers engaged!

Greg Dickason
GM Product and Information, RP Data