Recent research substantiates what Real Estate Agents have been saying for a long time: Properties  listed without an asking price (or range) deter buyers. In such a competitive market this can be a major stumbling block to the sale of a property.

An article in Broker News[1] referred to research from PRDnationwide showing properties without a listed asking price deterred buyers. A poll from the company has indicated 75% of potential buyers say they are “greatly” deterred by properties without an asking price, while another 20% said they were “slightly” deterred. This means that vendors could be missing out on potential purchasers if they do not provide a selling price or range.

In the current market, where demand is still weak or well below the longer term average, every effort should be made to attract the most number of prospective purchasers.

There are many reports in RP Data that will ensure your property is priced appropriately based on market conditions and competitor’s listings. All reports can be kicked off from your homepage, simply scroll down to your ‘Activities‘ box and select the type of report you need (refer to image below).

Log in to RP Professional and start looking at the range of reports at your disposal. Visit our video tutorials library under ‘Help’, or for information on training click here or call 1300 734 318.

Find your type of report in the ‘Activities’ box on your homepage.


[1] http://www.brokernews.com.au/article/no-asking-price-no-deal-say-house-hunters-128047.aspx