Engaging with your landlord customers is an important part of building a solid property management division and a successful business.
Regularly connecting with customers and communicating in a meaningful way is vital. However, continually thinking of new and different ways to engage with your customers can often be difficult and time consuming.
Including a Suburb Statistics Report in with your monthly statements is a great way to keep your landlords informed and be seen as a source of good investment information. It also often leads to further enquiry and discussion as well as unique cross sell opportunities.
As an important value-add, agents can offer of a full Comparative Market Analysis (CMA) or an Automated Valuation (AVM) for their customers’ properties or investment portfolio. Watch what a great response you get and, if you decided to charge for this service, enjoy a great little boost to your overall revenue.
Increasing the value of your customer engagement will continue to ensure your customer loyalty overall.