Understanding previous marketing campaigns of a property is a key factor in winning business and getting that listing off to a good start. Knowing what works and what doesn’t can definitely help create that winning campaign.

Some home owners aren’t always aware of the full sales history of the property and the various approaches used by an agent to help market and sell the property. These tactics can vary depending on the suburb or neighbouring houses for sale in the street.

This On the Market information is vital for the agent in order for them to justify their recommendations, proposed property listing price and marketing strategy when presenting to the vendor.

RP Data’s RP Professional Property System not only shows the On the Market property listing view but now shows the Agency Campaign.

Product Blog - On the Market

Read more about the Property Listing and Agency Campaign view.