Stress – the great enemy of real estate agents. It builds up on the back of all the hours, and all the disappointments, and all the frustrations of dealing with clients, and solicitors, and building inspectors, and strata managers… Need I go on? And even when a sale goes through, the main feeling is relief.
Is this you? If the answer is yes, it is time to take stock of your activities. You cannot go on like this forever without getting sick or turning into a horrible person.
So what to do? Start by examining how you approach your work. Are you spending your valuable time on the most productive activities, or just the easiest to get out of the way? There is a difference. Learning to say “no” is the most difficult and important thing you will ever do. Some business is not worth it. Some activities will yield you nothing (or very little) – why agree to do them?
Now you’ve taken control of your time, you need to look at your attitude. This is a very rewarding business but it works on a strange model. You are only paid on results. Putting in a good effort…trying hard… These are virtues of course, but by themselves are no guarantors of success. Leave them to plumbers and accountants. You would do better to think of yourself as a hunter – you don’t kill; you don’t eat.
As all good hunters know, success depends on planning and execution. So make your plan and focus on its execution. What steps are necessary? Make a list and follow it. Don’t get diverted! Now the calls to the solicitor and the building inspection and so forth are part of the plan. They are not cause for stress. And when you make the kill, you will feel great satisfaction at a job well done.
Gil Davis is now a university lecturer, but for twenty-five years he was one of Australia’s most successful real estate agents. He wrote the top-selling book Sell for More, packed full of useful tips for agents, which you can purchase on-line through Harper Collins.
Notes from the editor:
Ensure your work productivity levels are kept high, by utilising the latest features and reports available within RP Professional. New features and enhancements released in RP Professional over the last few months include:
With more new features and enhancements planned to be released in the next quarter, we encourage you to start using these to increase your productivity and help you win more listings.
We offer free training with RP Data specialists, so book a session today! Visit training page here.
Alternatively, call our friendly support team for more information or training times – 1300 734 318.