Market Scorecard
Market Scorecard is a reporting tool that helps you to analyse business and sales performance. Real estate agents can compare their market share of Comparative Market Analysis (CMA) reports, listings and sales to the broader market to create franchise, office and agent performance benchmarks.
Measure sales performance
Review your team's performance to determine high and low performers and identify training needs.
The following are ways Market Scorecard helps you to measure your team's effectiveness:
- View your market share nationally, by state, suburb, postcode or custom territory
- Access franchise group and agency level reporting within your organisation
- Analyse a range of behaviours including CMA activity, listing activity, sales activity
- Export data easily into your own CRM or analytic systems
Identify opportunities
Market Scorecard helps you locate new market opportunities and spot areas with high pre-listing activity, highlighting churn areas and future opportunities.
Target your marketing
Monitor listing activity in property hotspots to direct marketing campaigns that support your agents, or identify strongly performing agents to bring into your business.
Assess your competitive position
Identify your main threats and lost opportunities at a granular level. You can establish strategic partnerships by pinpointing agencies with strong market share.
Features
Detailed data from more than 600 sources, including the real estate sections of newspapers and magazines, real estate portal and franchise feeds.
Monitoring CMA activity helps give an understanding of future sales activity in particular areas.
Create franchise, office and sales agent performance benchmarks for a range of behaviours including CMA activity, listing activity, sales activity.
Grow your business faster and more profitably with data trend analytics to power your decision making.