Market Scorecard
Analytics to deliver insights on sales performance
Market Scorecard is a reporting tool for real estate agents delivering the ability to analyse office and agent performance. Create benchmarks by franchise, office and sales agent performance by comparing their market share of Comparative Market Analysis (CMA) reports, listings and sales to the broader market.
How Market Scorecard helps your business
- Measure sales performance - Review your team's performance to determine both high and low performers, and identify areas where training is required.
- Identify opportunities - Locate new market opportunities and spot areas with high pre-listing activity, highlighting churn areas and future opportunities.
- Target your marketing - Monitor listing activity in property hotspots to direct marketing campaigns that support your agents, or identify strongly performing agents to bring into your business.
- Assess your competitive position - Identify your main threats and lost opportunities at a granular level. You can establish strategic partnerships by pinpointing agencies with strong market share
Key Features
Market Scorecard is reporting tool to help you measure your team's effectiveness:
- View your market share nationally, by state, suburb, postcode or custom territory
- Access franchise group level reporting and agency level reporting
- Analyse by a range of behaviours including CMA activity, listing activity, sales activity
- Export data easily into your own CRM or analytic systems.
- Analysis and mapping tools
Frequently Asked Questions
