Marketing Direct - privacy compliant mailing lists
Marketing Direct - privacy compliant mailing lists
Target your marketing to save dollars and generate more leads

With Marketing Direct you can cut the costs of your letterbox marketing and increase your success rate.  Our privacy compliant data helps you easily personalise your message to home owners and tenants and market more strategically and effectively.

4 Ways Marketing Direct helps your business

  1. Increase campaign response rates - Personalise your marketing material with the name and address of the person you are targeting and information that is directly relevant to their circumstances. We also advise if occupants are able to be called by phone.
  2. Save marketing costs - Reduce the wastage of paying to print and deliver thousands of flyers when you can get the same result from delivering to a more targeted niche.
  3. Tailor your messaging - Quickly filter data according to property type or occupant type or length of time in the property to ensure messages are relevant, appropriate and able to cut through.
  4. Win more business – Our modelling identifies using Marketing Direct will help you win at least one more listing per quarter through a more targeted marketing approach.

Key Features

Marketing Direct is a legally compliant database that overlays contact details of occupants on top of Australia’s most powerful property database.marketing-direct-screenshot-small

  • Export contacts for mail merge formatting, or import into your CRM.
  • Filters to tailor your marketing by features such as property type, suburb(s), bedrooms, bathrooms.
  • Filters to tailor your marketing by occupant type and rental status (likely rental, maybe rental or unlikely rental).
  • Filter according to your own personal territory.

Help when you need it

Access our Customer Success Centre to help you get the most out of your subscription to meet the challenges and opportunities your business faces.

Frequently Asked Questions

How do I get Marketing Direct?

Can you give me an example of how I can use Marketing Direct effectively?

Why can’t I just use the ownership details in RP Data Professional?

Can I target landlords with this data?

Testimonials

“What I like is CoreLogic RP Data’s additional features like Marketing Direct, which allows you to find property owners or tenants to be able to track individuals down to do active strategies.”

Gina Neoh, Coach & Strategist, NeoChats on Property

“I just wanted to let you know that I have had some great success with Marketing Direct. It has already landed me two appraisals, one of which has ended up in a listing for us. So thanks!”

Shaynnon Hagger, Sales Representative, Bourkes, WA

“Marketing Direct helps me maintain all my direct marketing needs. I can now export from each area that I’m focusing on, and set up a mail merge in under five minutes. This leaves me plenty of time to get out there and get them delivered. The data comes out nicely formatted, and works straight after an export.”

Thomas Meier, Property Consultant, Professionals Michael Johnson & Co, WA

About CoreLogic

CoreLogic Australia is a wholly owned subsidiary of CoreLogic (NYSE: CLGX), which is the largest property data and analytics company in the world. CoreLogic provides property information, analytics and services across Australia, New Zealand and Asia, and recently expanded its service offering through the purchase of project activity and building cost information provider Cordell. With Australia’s most comprehensive property databases, the company’s combined data offering is derived from public, contributory and proprietary sources and includes over 4.4 billion decision points spanning over three decades of collection, providing detailed coverage of property and other encumbrances such as tenancy, location, hazard risk and related performance information.

With over 20,000 customers and 150,000 end users, CoreLogic is the leading provider of property data, analytics and related services to consumers, investors, real estate, mortgage, finance, banking, building services, insurance, developers, wealth management and government. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and geo spatial services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. CoreLogic employs over 650 people across Australia and in New Zealand. For more information call 1300 734 318 or visit www.corelogic.com.au.

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