Tailor your messaging
Marketing Direct is a legally compliant database that overlays contact details of occupants on top of Australia’s most powerful property database. Personalise your marketing material with the name and address of the person you are targeting and information that is directly relevant to their circumstances. We also advise if occupants are able to be called by phone.
Marketing Direct allows you to:
- Export contacts for mail merge formatting, or import into your CRM.
- Filters to tailor your marketing by features such as property type, suburb(s), bedrooms, bathrooms.
- Filters to tailor your marketing by occupant type and rental status (likely rental, maybe rental or unlikely rental).
- Filter according to your own personal territory.
Save marketing costs
Marketing Direct can help you cut the costs of your letterbox marketing and increase your success rate. Our privacy compliant data helps you easily personalise your message to homeowners and tenants, and market more strategically and effectively. Save time and money by delivering a personalised message to you niche market based on tailored filters.
Example ways to use Marketing Direct:
Use the On the Market tab of RP Data Professional to identify properties that are now for sale. Use Marketing Direct to target moving services to these addresses with personally addressed correspondence.
Mortgage Brokers and Financial Clients
Use length of ownership filters to identify homeowners likely to be in the market to refinance.
Real Estate Agents
Say you have just sold a 4 bedroom home in your area for a record price. Demand was high for this property and you have a list of eager home buyers on your books. The average time of ownership in your suburb is 8 years. Rather than printing 1,000 flyers to letterbox drop homes with a “To the Householder”, to win an extra listing you can create a list of 4 bedroom homeowners (say there are 250) who have owned their property for 8 years or more and send it to them in personally addressed mail – a much more powerful way to demonstrate that you really know your market.
Win new business
Our modelling has identified that using Marketing Direct will help you win at least one more listing per quarter through a more targeted marketing approach.
Target the right people based on tailored filters so you market more efficiently and reduce your marketing costs.
Get the contact details of the people you are marketing to so you can personalise your message and increase your campaign response rates.
Marketing Direct is an easy to use add-on available in your RP Data Professional account.
Marketing Direct is privacy-compliant. Export the data for easy sorting and filtering, and to use with mail merges or other marketing activities.
“What I like is CoreLogic's additional features like Marketing Direct, which allows you to find property owners or tenants to be able to track individuals down to do active strategies.”
“I just wanted to let you know that I have had some great success with Marketing Direct. It has already landed me two appraisals, one of which has ended up in a listing for us. So thanks!”
“Marketing Direct helps me maintain all my direct marketing needs. I can now export from each area that I’m focusing on, and set up a mail merge in under five minutes. This leaves me plenty of time to get out there and get them delivered. The data comes out nicely formatted, and works straight after an export.”