Reach the right customer at the right time
Improve the success of your marketing campaigns by leveraging property data to segment consumers and deliver a more targeted message.
Targeting consumer segments using property based attributes and trigger events enables matching of CoreLogic’s rich property data to Marketers’ online data to deliver a personalised and more relevant message to a desired audience.
5 ways timely targeting can help your business
- Reach consumers currently undertaking a life event which increases the likelihood of them requiring your service
- Save marketing dollars through improved segmentation to your message gets to your target audience
- Access to a privacy compliant database of prospects to execute a multi-channel marketing strategy
- Proactive monitoring of your customer base for property events proven to spike purchase decisions
- Leverage our consumer marketing services partners to extend our data targeting into online environments
- Choose a multi-channel, integrated marketing campaign that is tailored to your needs that can include mail, telemarketing, email and Facebook.
- Data compiled from CoreLogic and Greater Data to identify prospects who are currently looking for services or are more likely to switch providers
3 key ways to target
Larger properties have more occupants and higher overall consumption. Refine by location, property type, tenure and occupancy status (owner or renter)
60%+ of Australian's wealth is in property.
Target higher value properties, those with equity or people paying high rent.
Property events have been proven to spike large levels of spend.
Target properties for sale, sold or for rent.