Timely Targeting
Timely Targeting
Reach the right customer at the right time

Improve the success of your marketing campaigns by leveraging property data to segment consumers and deliver a more targeted message.

Targeting consumer segments using property based attributes and trigger events enables matching of CoreLogic’s rich property data to Marketers’ online data to deliver a personalised and more relevant message to a desired audience.

5 ways timely targeting can help your business

  1. Reach consumers currently undertaking a life event which increases the likelihood of them requiring your service
  2. Save marketing dollars through improved segmentation to your message gets to your target audience
  3. Access to a privacy compliant database of prospects to execute a multi-channel marketing strategy
  4. Proactive monitoring of your customer base for property events proven to spike purchase decisions
  5. Leverage our consumer marketing services partners to extend our data targeting into online environments

Key Features
  • Choose a multi-channel, integrated marketing campaign that is tailored to your needs that can include mail, telemarketing, email and Facebook.
  • Data compiled from CoreLogic and Greater Data to identify prospects who are currently looking for services or are more likely to switch providers 

3 key ways to target

household Composition


Larger properties have more occupants and higher overall consumption. Refine by location, property type, tenure and occupancy status (owner or renter)

property_wealth


60%+ of Australian's wealth is in property.
Target higher value properties, those with equity or people paying high rent.

property_events


Property events have been proven to spike large levels of spend.
Target properties for sale, sold or for rent.

About CoreLogic

CoreLogic Australia is a wholly owned subsidiary of CoreLogic (NYSE: CLGX), which is the largest property data and analytics company in the world. CoreLogic provides property information, analytics and services across Australia, New Zealand and Asia, and recently expanded its service offering through the purchase of project activity and building cost information provider Cordell. With Australia’s most comprehensive property databases, the company’s combined data offering is derived from public, contributory and proprietary sources and includes over 4.4 billion decision points spanning over three decades of collection, providing detailed coverage of property and other encumbrances such as tenancy, location, hazard risk and related performance information.

With over 20,000 customers and 150,000 end users, CoreLogic is the leading provider of property data, analytics and related services to consumers, investors, real estate, mortgage, finance, banking, building services, insurance, developers, wealth management and government. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and geo spatial services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. CoreLogic employs over 650 people across Australia and in New Zealand. For more information call 1300 734 318 or visit www.corelogic.com.au.

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