Leading independent property data and analytics powerhouse CoreLogic International has entered into a binding agreement to acquire boutique Victorian proptech firm Plezzel, as part of its expansion across real estate technology solutions.
The agreement to acquire Plezzel is subject to a number of conditions, including regulatory approval.
Plezzel currently provides customizable digital advertising and marketing support and an inquiry response platform to thousands of real estate agents nationally.
In announcing the news, CoreLogic International Chief Executive Officer, Lisa Claes said Plezzel was a leader in the property industry’s evolving digital market, offering agents autonomy and full control over their own branding, marketing and communications.
As an independent operator wholly supportive of the property industry and agency independence, Ms Claes said Plezzel complemented CoreLogic’s existing suite of real estate software solutions.
“The proposed acquisition of Plezzel, once complete, is expected to bolster CoreLogic’s considerable investment designed to support the real estate industry through the use of data and sophisticated technology solutions,” she said.
“Our focus is unequivocally on the future and sourcing the best opportunities that will foster success and enable our real estate partners to engage, advertise and convert leads.”
Plezzel was founded by Geelong-based husband and wife proptech entrepreneurs Greg and Cecille McCutcheon in 2011 and has grown to support thousands of real estate directors, agents and property marketing teams across Australia.
The Plezzel platform provides digital automation and lead generation across the buyer and seller experience. The platform provides customised communication and digital marketing products to help agents grow, build their brands and drive more listings.
“This is an exciting development for Plezzel and following completion we look forward to working with CoreLogic to develop innovative digital products to meet the needs of agents in our industry,” Mrs McCutcheon said.
Mr McCutcheon added: “With significant industry experience our team is excited to help real estate agents generate more listings and appraisals, and sell property more effectively.”
CoreLogic’s products are underpinned by its unrivalled depth and breadth of property data, combining information derived from public, contributory and proprietary sources, which span more than 40 years of collection and covers almost 100% of the Australian and New Zealand residential property markets.
CoreLogic’s proposed acquisition of Plezzel is subject to certain conditions, including regulatory approval. Subject to the timing of the regulatory approval, completion is expected to occur in early 2023. For more information about CoreLogic and Plezzel by visiting corelogic.com.au/about-us and plezzel.com.au.