Software and Solutions

Plezzel

Find and nurture leads with digital advertising

Overview

Advertise your latest listings on Facebook, Instagram and Google to reach buyers and sellers using the powerful targeting of Plezzel.

How Plezzel works

Target buyers and sellers on social media and popular websites.

Plezzel helps you grow your brand and listings exposure via digital ads to help drive more leads.

How Plezzel works

Target buyers and sellers on social media and popular websites.

Plezzel helps you grow your brand and listings exposure via digital ads to help drive more leads.

Advertise your listings and your agency through ads on Instagram, Facebook, and the Google Display Network. Position your agency as the first choice in buyers & vendors’ minds

Plezzel helps you capitalise on your valuable data from your CRM, Open For Inspections, and enquiries from top listing portals to build smart audiences with a genuine interest in the property market.

With beautiful templates set up to reflect your own branding, the Plezzel team can quickly create and design your ads, plus handle ad deployment and optimisation, allowing you to focus on selling and listing property.

Your ads are designed to drive users back to your own website rather than a third party site. You’re in control of the experience, marketing message and own your enquiries.

Know the success of your ad campaigns and show value back to your vendors and landlords with Plezzel’s easy to understand reports and dashboards.  Showcase your ad’s reach, engagement and the enquiries generated.

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29 MILLION+ FACEBOOK USERS REACHED

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5 MILLION+ EXTRA VISITS TO OUR CLIENT’S WEBSITES

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168K+ CONVERSATIONS SPARKED THROUGH AD ENGAGEMENTS *

Find your perfect audience online

Ensure the right people see your ads

The best designed ads mean nothing if the right people don’t see them.  Here's how Plezzel helps you reach your ideal audience:

Find your perfect audience online

Ensure the right people see your ads

The best designed ads mean nothing if the right people don’t see them.  Here's how Plezzel helps you reach your ideal audience:

Plezzel uses a layered, targeted approach that combines geographic location, age, affluence, and interests to find your ideal audiences. For example, a buyer showing interest in $700k properties, aged 28 years +, who works in Melbourne CBD, and who commutes daily to work.

Plezzel combines your first party data including CRM data, Open For Inspection information and portal enquiries to create smart audiences based on clients who have shown genuine interest in the property market.

Plezzel takes the rich pool of target clients built based on your data and the demographic targeting, and creates new audiences that look just like them, called Look-a-like audiences, to further expand your reach.

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e-book: The agent’s guide to social media ad success

Uncover tips on how to be seen by the right audience and the different type of ads you can promote to boost your real estate presence online.

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Process Automation

Plezzel’s smart automation gives you time back in your calendar to focus on listing and selling

Spend your time and energy with your clients, not managing digital ads.

Process Automation

Plezzel’s smart automation gives you time back in your calendar to focus on listing and selling

Spend your time and energy with your clients, not managing digital ads.

Leverage Automated Ads to free up your time even more. Each time a new listing is set live or recently Sold, Plezzel will create and push digital ads to your target audience on your behalf.

Plezzel provides customisable and automated enquiry responses that help you nurture your buyers, sellers, and investors regardless of the time of day.

We’ll help you educate your vendors on the advantages of digital ads, ultimately positioning you as the industry expert to help you win the living room.

Keep your message top of mind amongst engaged users via retargeting; a strategy widely accepted to increase conversions. Help increase effectiveness by automating content across more channels.

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Did you know...

Australian consumers spend up to 2 hours a day on social media – making it the perfect place to build your brand, promote your listings and find ideal sellers, buyers and tenants.

Ad content that drives results

Plezzel allows you to showcase different ad content to achieve your various real estate marketing goals. Boost your real estate presence with ads delivered in your brand which speak to your ideal client:

Showcase your latest listings as part of your Vendor Paid Advertising (VPA) and attract buyers and tenants in the local area.

Help to find your next listing by demonstrating your success in the market with Just Sold ads.  Attract potential sellers and investors when they are thinking of selling their property.

Demonstrate your knowledge and be top of mind when it’s time for a vendor to sell by sharing local market knowledge and insights. Showcase market trends, pricing, and preferences that can help inform their next decision.

Increase your presence in your local market by introducing your agency or individual agents to residents in the area through your ads.

Promote your new development projects and establish interest in future buyers or sellers in the local area.

Ad content that drives results

Plezzel allows you to showcase different ad content to achieve your various real estate marketing goals. Boost your real estate presence with ads delivered in your brand which speak to your ideal client:

Showcase your latest listings as part of your Vendor Paid Advertising (VPA) and attract buyers and tenants in the local area.
Help to find your next listing by demonstrating your success in the market with Just Sold ads.  Attract potential sellers and investors when they are thinking of selling their property.
Demonstrate your knowledge and be top of mind when it’s time for a vendor to sell by sharing local market knowledge and insights. Showcase market trends, pricing, and preferences that can help inform their next decision.
Increase your presence in your local market by introducing your agency or individual agents to residents in the area through your ads.
Promote your new development projects and establish interest in future buyers or sellers in the local area.

How can we help you?

Let's get this conversation started! Our team is here to provide you with more information, answer any questions you may have.

Request a callback