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Enhanced Buyer Experiences, Increased Appraisals, and Brand Growth

Plezzel’s digital tools and strategy helped McGrath Central Coast enhance buyer experiences, generate more appraisals and grow their brand in the local market.

The Challenge

McGrath Central Coast group is a large agency with 6 offices along the Central Coast NSW. They engaged Plezzel to help enhance buyer experiences, improve service response and grow their brand in the local market. The goal was to deliver consistent buyer experiences at the time of enquiry in a way that generated tangible results.

The Solution

The Plezzel team created a custom enquiry response and email nurturing system for the McGrath Central Coast residential business. This includes enabling automatic upload of all leads into the agency CRM which allowed McGrath Central Coast to follow the customer journey and generate more vendor and investor appraisals. The Plezzel Project Marketing module was also used to support the office in managing their large residential projects.


With our digital tools and ongoing support, Plezzel helped McGrath Central Coast achieve:

  • Better brand consistency and enhanced buyer experience
  • Immediate response times with value-added content (i.e. contracts on request)
  • 100’s of hours saved per week for sales agents and operational teams
  • More homeowners and investors identified (avoiding lost leads)
  • Instant appraisal generation through their website
  • Automated database growth
  • Streamlined project sales process

“We engaged Plezzel to help us manage our buyer experience and volume of buyer, homeowner, and investor enquiry. The support and management of Plezzel enabled our sales and operations divisions to streamline response time and effectively communicate with clients, creating a better user experience whilst surfacing valuable opportunities to grow our listings pipeline.”

- Jamie Woodcock, Principal and Director - McGrath Central Coast

Want to learn more?

Interested in how we can help you enhance buyer experiences with our digital tools? Get in touch today!


CoreLogic Australia

CoreLogic Australia

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