Having recently hired agent Matthew Formosa, Belle Property Parramatta wanted to build his local agent awareness among local homeowners. The goal was to increase Matthew’s vendor clientele at Belle Property Parramatta, while maintaining a relatively low campaign budget.
The Challenge
Belle Property Parramatta is a large, busy office with a region spanning 84km across Central Western Sydney. Having recently hired agent Matthew Formosa, the office wanted to build local agent awareness of Matthew among local homeowners. The goal was to increase Matthew’s vendor clientele at Belle Property Parramatta while maintaining a relatively low campaign budget.
The Solution
Plezzel developed a 3-month local agent awareness campaign for Matthew using engaging digital content based around leading topics. This includes recently sold and testimonial-based content.
The campaign focused on:
- Significant increase in brand awareness, with social posts seen 93,294 times among 13,323 users within Matthew’s local BDA
- Sharing monthly recently sold property carousels to local homeowners to highlight Matthew’s positive achievements, involvement and activity in the area
- Highlighting Matthew’s key points of difference as an agent, and encouraging local homeowners to consider him for potential future sales
All leads captured were automatically uploaded into the agency CRM for segmenting and nurturing.
Results
Over the course of the campaign, Plezzel achieved:
Significant increase in brand awareness, with social posts seen 93,294 times among 13,323 users within Matthew’s local BDA.
- Strong engagement at a low cost with 1,547 clicks at a cost per click of $0.58.
- Increasing the number of user’s viewing Matthew’s profile page on the Belle Property website.
- 297.5% increase in sessions (477 v. 120)
- 308.33% increase in new users (392 v. 96)
- 200% increase in total goal conversions (clicked phone number, email address, outbound links)
- Automated database growth
- Local clients commenting that they continue to see Matthew’s posts online.
“ Plezzel’s Real Estate Expertise helped build our new Agent Matthew Formosa brand presence in the local market. They used smart digital strategies to target the right target market in the local area.”
– Ben Sayhoun, Principal, Belle Property Parramatta
Plezzel can help build local agent awareness for real estate offices to create new opportunities and nurture existing leads. This is achieved through consistent, customised enquiry response as well as the seamless integration with other PropTech platforms to save time and get more listings.
Please note: all statistics have been obtained from Facebook Ads Manager and Google Analytics.
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CoreLogic Australia