News & Research

Looking Beyond Lead Numbers and Building Relationships for Real Estate Success

Real estate agents will often use statistics like lead numbers to see how well they're doing, but being successful isn't just about the numbers, especially in the short term.

Successful agents will always tell you that real estate is all about dealing with people. Building relationships, creating a strong brand, and making personal connections are really important for long-term success. Statistics like lead numbers should not be evaluated in isolation; their significance lies within the broader context. As Zig Ziglar once said, "Success is not about the destination, it's about the journey." Every interaction you have with people helps shape your reputation and future opportunities - here are the main things to consider…

The Importance of Brand, Time, and Relationships:

Generating leads is crucial for real estate agents. But the process of sourcing those leads has value beyond just finding immediate buyers or sellers. It helps us build a brand and make connections with people. By using efficient methods like RiTA's personalised text messages, you can effectively reach more potential buyers or sellers. Building relationships is the key to long-term success in the real estate industry. Spending time to create genuine connections and provide great service increases your chances of winning clients and strengthens your brand. Every conversation, even with non-selling leads, contributes to your reputation and lays the foundation for future success.

Keeping a Clean Database for Better Engagement:

In addition to building relationships, it's important to have an organised database to engage with potential clients more effectively. RiTA can help manage this process for you. Unlike traditional methods like letter drops or running ads, RiTA gives insights into how leads are interacting with you, even if those interactions are not always positive. These insights allow, for example, to stop spending time on leads who are not looking to buy or sell a property and focus more time on those who are. By focusing on quality leads, you can improve your long-term engagement efforts and increase the chances of success.

The Power of Connecting with People:

As a real estate agent, your ability to connect with customers is what sets you apart. Technology is here to help you do that more efficiently and focus on the right people, at the right time, and for the right reasons. Building strong relationships starts with having a good list of potential clients. Real estate is all about creating communities and connecting with people on a personal level. While CRMs help store and communicate with contacts, they should enhance human-to-human contact, not replace it. By using RiTA to support your engagement efforts, you can provide a personal experience that makes your business stand out. If you have a good reputation and provide great customer service, you are more likely to succeed over time.

The Courage to Keep Going:

In the fast-paced world of real estate, it's important to understand the bigger picture and recognise that numbers have limitations. Success in real estate requires the courage to keep going, adapt to challenges, and build meaningful relationships. As Winston Churchill said, "Success is not final, failure is not fatal: it is the courage to continue that counts." By building relationships, understanding the value of your brand over time, and focusing on engaging with the right people, you can achieve long-term success. Building a brand and gaining customer confidence for the future is just as important as closing deals today. Every interaction you have contributes to your reputation and future success. Embrace the long-term game, keep your database clean, and nurture relationships to thrive in this competitive industry.


CoreLogic Australia

CoreLogic Australia

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