News & Research

Metro North Property development campaign generates 265 leads with $15 Cost Per Lead

Effective digital campaigns are all about reaching the right people. Plezzel helped Metro Northcote target qualified prospects interested in the area and the “Northcote Place” lifestyle.

The Challenge

Metro Northcote required a 6-month custom property development campaign aimed at boosting leads coming in for their new development – Northcote Place. Plezzel set out to attract genuine buyer enquiries using the latest technology and their digital marketing expertise. The project was listed through Jellis Craig Northcote and aimed to attract young families and downsizers.

The Solution

In order to reach the right users looking to buy, Plezzel leveraged existing Jellis Craig Northcote pixel and sales enquiry data. Utilising our specialised knowledge in precise targeting and digital marketing expertise, Plezzel were able to quickly find the right person for each position.

Creative targeting and retargeting across relevant digital channels helped reach the right buyers based on demographics like location, interests, age, etc. Plezzel continuously monitored engagement to fine-tune the campaign to ensure effectiveness and maximise cost efficiency.


Over the course of the campaign, Plezzel generated 265 qualified buyer leads at a (Cost Per lead of $15), many of which converted to sales.

Please note: all statistics have been obtained from Facebook Ads Manager, Google Analytics and our client.

Want to learn more?

Interested in how we can help you maximise buyer interest with our digital tools? Get in touch today!


CoreLogic Australia

CoreLogic Australia

Subscribe to our newsletter

Receive a weekly email with the latest housing market information, news and updates.

By subscribing to our newsletter list, you agree to receiving updates from the CoreLogic Group about property market research & insights, news & events, products & services, marketing research and special offers.
You can opt-out at any time. See our Privacy Policy to find out more.