News & Research

Time Savings for the Ray White Park Coast East Sales Team

The team at Ray White Park Coast East is driven by a mission to help achieve real estate dreams in the Eastern Sydney, offering superior services in residential and commercial sales, leasing, property management & Projects.

The Challenge

Receiving large numbers of buyer enquiries from various real estate portals required the team at Ray White Park Coast East to spend an increasing amount of time manually responding to each buyer enquiry. This meant less time dedicated to valuable tasks such as calling or meeting with active, known sellers.

Knowing there was an opportunity to work smarter and streamline processes, General Manager Hayat Hamdam reached out to Plezzel for a demonstration of the platform’s buyer enquiry management solution.

The Solution

After learning how Plezzel’s automated responses could be customised to Ray White’s unique tone and branding, Hayat knew she had found an effective solution to increasing productivity across the team while still providing great customer service.

The Plezzel team helped Hayat activate the enquiry response feature for the Park Coast East Office, ensuring she was comfortable making changes to the email, such as customising the copy, images, and buttons. Plezzel ensures that each and every email is personalised according to the specific property, sharing additional listing and agent information where possible.

The Plezzel Platform automatically surfaces Vendor and Investor opportunities throughout the property campaign. It does this by creating priority prospects that are closer to taking action. This way, the team were able to follow up on the warmest leads to drive maximum results.


The team started to notice they were able to grow their client base due to time-savings, providing a faster enquiry response and avoiding lost valuable leads.

Ray White Park Coast East no longer needed to manually enter the data each time a new enquiry came through from various digital platforms, saving significant time.

The team experienced a higher enquiry conversion rate and more qualified buyers, with property information being shared instantly with the right calls-to-action (book inspection, request an appraisal and call the agent).

Key results supporting this achievement
  • The team received approximately 3,500 enquiries during the last six months of 2022, which is 583 per month. We can calculate 97 hours per month saved, given each enquiry takes 10 minutes (approx.)
  • Over the last six months, the Plezzel Digital Platform has managed thousands of enquiries resulting in an estimated time re-gained of 80-100+ hours per month.

“Our team was relieved that we had Plezzel’s automated enquiry solution  that matched our branding and instantly provided our clients with the information they needed.”

- Hayat Hamdan, General Manager - Ray White Park Coast East

Want to learn more?

Let’s chat about how we can help support office and agent growth today.


CoreLogic Australia

CoreLogic Australia

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