Every real estate business wants better data, but quality data starts with quality engagement. If your website isn’t working as hard as your agents, you may miss critical opportunities to generate leads and convert interest into action.
Josh Symons, CoreLogic’s Head of Real Estate Solutions, emphasises the importance of this data strategy “Collect, cleanse, maintain; build practices and processes in your business with your team which allow you to always collect first-party data, as well as cleanse & maintain that data as opportunities present themselves through interactions with your customers and prospective customers.”
That’s exactly what the Customer Engagement Tool was designed to do.
Operating as a branded property price estimate, the Customer Engagement Tool integrates directly into your website, offering visitors an up-to-date valuation in exchange for their contact details. It allows visitors to generate a suburb or rental report on their property, delivering genuine value while collecting first-party data that your business will own.
One Tool. Three Wins.
Daniel Lyngcoln, Chief Marketing Officer at Place Redcliffe Peninsula, knows firsthand the value of the Customer Engagement Tool. “The main challenge we face as a business is providing agents with leads. The property price estimate allows us to provide agents with leads by bringing all of our existing digital touchpoints back to one single point of truth, which is our office website.”
The results speak for themselves. According to Daniel, the tool supports their business on three levels:
1. Better customer service
2. More leads for agents
3. Improved internal strategy through smarter recruitment and retention
Lead Generation That Empowers Agents
Beyond engagement, the tool adds value by making the lead generation scalable across the business. “The best way to add value to the agent is to empower them to produce leads. We can provide all our agents with targeted marketing that drives traffic to the tool. It adds value to the business every single day and rewards them directly with new leads.”
Want better data and better leads?
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CoreLogic Australia