News & Research

Data and AI in Property Management

As a property manager, your time is a valuable resource. Data-backed solutions and AI-powered automation have now become essential tools for property managers to help enhance relationships with investors and achieve better results.

How can data, automation and AI work together to save you time and effort?

Targeted digital advertising for investor acquisition

Growing your rent roll requires reaching potential clients beyond traditional methods.

Users on average spend over 2 hours a day on social media. Promote your agency within these channels with targeted digital advertising. Automation tools, such as Plezzel, can simplify this process by establishing audience targets based on your criteria eg investors within a geographic location, and by making digital ad creation and posting effortless.

Alongside promoting your agency to investors, you can also promote your recent listings with digital ads, helping to increase tenant enquiries.

Provide valuable Rental Reports

With more potential investors being driven to your website by digital ads, you’ll need a way to engage with them and demonstrate your knowledge of the area. By providing clients with rental reports via your website, you can establish yourself as an authority in the industry and build trust with your customers.

The Customer Engagement Tool can help you service your website visitors, and as it is always on, it can be working to engage your customers while you are focusing on other tasks. The tool sits on your website, and in exchange for the viewer’s contact details, allows them to download rental reports of the properties they’re interested in. Rental Reports will showcase valuable information for investors including the potential rental value of a property and comparable rentals in the area.

The reports automatically generate and send, saving you time, and you receive their contact details to move more leads into your potential client bucket.

Learn how Upstate increased their rent roll leads

Easily prepare for EOFY

Preparing comprehensive, detailed and personalised reports for each of your investor can be extremely time consuming, particularly at the busy time of EOFY. This process can now be automated with Property Investment Reports. CoreLogic can generate individual & personalised property reports for each property on your rent roll, revolutionising how information is delivered to your investors and saving you time in the process.

The reports give your investors the transparency they need to understand their asset's performance. They offer valuable insights, enabling them to make informed decisions based on accurate and up-to-date information, helping you to become a trusted advisor and generate meaningful conversations.

AI-powered prospecting for investor relations

Prospecting for new investors can be time-consuming, but AI-powered solutions can make it more efficient. AI-driven telemarketing tools can help you qualify investor leads effectively, removing cold calls from your to-do list.

Lead Sourcing uses AI to identify promising investor leads within your database. A dedicated call centre team can then make prospecting calls on your behalf, handing over warm leads for you to further engage with. This approach allows you to benefit from a larger team without the overhead costs of hiring new staff.

Streamline your workflow with automation

Identifying and communicating with promising investor leads in your database is critical. However, managing this manually can be overwhelming. Enter RiTA, an AI tool designed to automate these tasks.

RiTA uses AI to select the most promising investor contacts in your database and engages in two-way SMS conversations with them. Whether it's updating contact details or checking in on their investment plans, RiTA handles it on autopilot, freeing up your time for more personalised tasks.

Balancing automation with the human touch

While automation is a powerful ally, certain tasks require a human touch, and those should be your focus. By automating routine and time-consuming tasks, you create room for what you do best – managing properties and cultivating strong investor relationships. Data-backed solutions and AI-powered automation can help property managers streamline processes, engage with potential investors more effectively, and foster lasting partnerships.

If you're interested in learning more about how these solutions can elevate your property management efforts, please don't hesitate to get in touch. With the right tools and support, you can build a robust property management system tailored to investor satisfaction.

Request a callback for more information


CoreLogic Australia

CoreLogic Australia

Discover more about the solutions which can help automate your day

Subscribe to our newsletter

Receive a weekly email with the latest housing market information, news and updates.

By subscribing to our newsletter list, you agree to receiving updates from the CoreLogic Group about property market research & insights, news & events, products & services, marketing research and special offers.
You can opt-out at any time. See our Privacy Policy to find out more.