News & Research

Can price transparency create better results?

To create greater transparency for buyers and sellers, Openn Offers is now available on OnTheHouse.com.au. Further digitising property transactions, Openn Offers allows vendor offers to be submitted online for private treaty sales.

What is Openn Offers?

Consumers browsing properties advertised on OnTheHouse.com.au and being sold via Openn Offers can now securely submit their offers online along with their preferred purchase terms. Buyers can also stay informed with real-time updates on other buyer activity on properties they’re interested in.

How does transparency impact sales results?

OnTheHouse visitors told us that missing price/value information, along with a lack of transparency around bidding, negotiation and competition pressures, are the most frustrating parts of the buying process.*

Openn Offers helps to combat this, with Openn’s research showing an increase in the number of buyers and number of offers per listing when the current highest offer value is displayed.**

Offer value shownOffer value hidden

Ave. buyers per property

5.46

Ave. buyers per property

3.4

Ave. number of bids per property

19.44

Ave. number of bids per property

11.51

Set your level of transparency

As an agent, you have the flexibility to customise the level of transparency in your Openn Offers campaigns. Agents can toggle on or off valuable negotiation enhancements like price ranking, offer deadlines and countdown timers - all of which can be changed throughout the campaign to ensure the best outcome for your vendor.

Register your interest to learn more about Openn Offers today and take your sales online.

Register interest in Openn Offers


*May 2023 Survey of 1,400+ OnTheHouse users
**Average number of buyers and bid per property listed with Openn Jan 21 – Dec 23. 1162 listings with offer value shown and 765 listings with offer value hidden.

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CoreLogic Australia

CoreLogic Australia

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