RiTA helps River Realty enhance its prospecting efforts by streamlining SMS communications and maintaining a clean, efficient database.
Opportunity
River Realty needed to enhance their lead generation process by integrating more efficient methods of reaching potential clients. They wanted to bridge the gap in their prospecting efforts, particularly focusing on SMS outreach to ensure consistent communication with potential buyers and sellers.
Solution
River Realty adopted RiTA, a tool designed to optimise SMS prospecting and database management. RiTA was implemented to automate initial conversations with prospects, identifying warm opportunities that require nurturing. This approach not only streamlined the prospecting process but also kept the CRM free from inactive contacts, ensuring a high-quality, actionable database. By automating the initial stages of communication, RiTA allowed River Realty's agents to focus on engaging with prospects at the most opportune moments.
Results
By identifying and filtering out inactive contacts, RiTA helped maintain a clean and accurate CRM. This ensured that River Realty's agents were engaging with only the most promising prospects, avoiding the pitfalls of a data-heavy and ineffective CRM.
"RiTA's intuitive approach means it can carry on meaningful conversations until the agents want to step in and take over, which has led to a significant GCI attributed to RiTA-generated leads." Andy Brownhill
Why RiTA? “To describe RiTA in three words it is user-friendly, reliable, and convenient.” Andy
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