With Investors currently representing the majority of the property buying market, most property and finance professionals would agree that the best place to grow business is to target the investor segment and pay less attention to first home buyers or the younger generation of buyers.
Anecdotal evidence explored by RP Data’s Greg Dickason suggests that investors themselves can often be younger stay-at-home professionals whose first foray into the property market is to purchase an investment property. And with over 600,000 homeowners under 35 there is a large pool of potential sellers who are in this younger cohort.
As an agent or finance professional, it’s worth considering how you target these buyers and sellers:
- Is the approach the same as targeting the older generation?
- Does email marketing work?
- What about letter drops and phone calls?
- Is it all about Facebook and Twitter?
- Is the new way about social media only?
Greg reminds us that the younger generation is far more savvy about their use of technology, however they are not fundamentally different to anyone else. He says that nowadays, they can easily see through any strategy which is primarily about selling. The channel – email, letter drop, or social media – does not matter. It is the content and the expectation of the sender that matters.
So, with over 70 per cent of agencies having some form of ‘social media’ strategy, how do you make sure you cut through and become noticed and, more importantly, trusted in your community?
Next week we’ll explore this in more detail.
Ensure your marketing reaches the right people!
rp.marketing direct gives you the confidence to market directly to likely home owners or likely renters. Save time + direct mail costs by strategically targeting specific groups of home owners. Filter, prospect, refine, target and export to Excel in one system! Learn more here.
To kick start your targeted marketing simply log in to rp.professional, run a property search, then jump over to the ‘Direct Marketing’ tab and follow the prompts to get started.
Activate your free webpage to reach more buyers & sellers through SEO
rp.connect is your own personalised webpage which allows you to engage with buyers and sellers online, via a unique, easy-to-use blogging and social media platform. Free as part of your RP Data subscription, rp.connect is your one stop shop for your listings, recent sales, testimonials, videos and social media. In less than 15 minutes you can be promoting yourself to thousands of buyers and sellers who are researching property online. Learn more here.
For more information on how RP Data can help you implement new technology in your office phone 1300 734 318 today.
Take 1 minute to see how rp.marketing direct works