A recent poll undertaken by The Adviser revealed that almost 20% of brokers have no online presence, and only a small minority use the web to generate leads. There are numerous opportunities to increase your online presence and generate leads – through the use of social networking1.
In addition to your agency website, RP Data can assist you with your very own personalised website and help you to increase your profile through the use of social networking through its value added solution, rp.connect. Some great tips on establishing yourself as the local expert and using the online space can be read from a recent blog post here.
RP Connect can firmly establish your online presence and should also improve your Search Engine Optimisation (SEO) rankings. By interacting with clients online through sites such as LinkedIn and Facebook you will be in a much better position to generate leads online.
There are also some great ideas on property related content to post on your Facebook page and to Tweets. As an RP Data subscriber you have access to RP Professional and to our regular Finance Pulse newsletter which will help you with a constant flow of ideas that you can repost. To find out exactly how to go about finding great property relevant topics to post online, read Greg’s previous blog on Finding something to say on Twitter + Facebook.
While a significant amount of activity still comes from existing clients and referrals from established networks, there is an untapped opportunity in the online space – especially for lead generation.
The reality is that tech-savvy, demanding customers undertake their due diligence online these days.
To compete effectively for new business, particularly as the next generation of brokers (who have grown up with Internet resources) establish themselves online, it is imperative to have an online presence that is set up to generate leads for you. While nothing beats experience and expertise, you still need every available resource to get your foot in the door.
1 Source: Brokers fail to generate leads online – http://www.theadviser.com.au/breaking-news/6894-brokers-fail-to-generate-leads-online