As each year rolls around, our birthdays, family and friends remind us of how old we are getting.  It doesn’t seem that long ago that we had the world at feet and our whole lives ahead of us.

That is where generation Y is now.

This is the generation that has been called Tech-Savvy, Achievement-Oriented and Attention-Craving, as well as Family-Orientated and Team-Orientated.

But what does this mean from a Finance Broking perspective?

Generation Y is buying property now, doing research with Social Media and expecting quick results.

We can ignore Social Media and we can ignore Generation Y. But, this also means that we will be ignoring good business and a growing market segment.

For a lot of us, Social Media can be confusing.  However, RP Data offers a range of tools to make Social Media fast, easy and simple.

Our iPhone App, pro, is included as part of your current RP Data subscription and puts full access to accurate data in your pocket 24 hours a day and 7 days a week, meaning that you can produce an automated valuation on your iPhone at any time and in any place.

This “wow” factor can help you turn a casual discussion into an application and an application in to a conversion.

RP Connect is a customer-facing website, also already part of your subscription, where you can use social media such as  Facebook, LinkedIn, Twitter, YouTube and Blogs to connect with more than 8 million people, whether by using your own content or by streaming ours.

When dealing with Generation Y and future generations, you can ignore them, or you can help them with their financial needs by using pro and rp.connect to keep on top of change and lead in a changing market.

For more information on how pro, rp.connect, or any other RP Data product or service, contact us on 1300 734 318 or visit to book a training session.