Keep in touch with your clients with property insightsAward winning broker, Jeremy Fisher, of 1st Street Home Loans, claims great brokers should treat their trail commission as a kind of ‘management fee’, and invest trail back into looking after existing clients.

Recently awarded the coveted Best Customer Service award at the Australian Mortgage Awards, Fisher believes that concentrating on giving the best service to his current client book has been key to his success.

In an interview with Mortgage Professional Australia Magazine, Mr Fisher advocates investing time and resources into existing clients to ensure their on-going experience is rewarding and simple and easy. So successful is this approach that almost all of 1st Street’s new business comes via referrals from existing clients.

“The proof is in the pudding given that other brokers are sourcing all their business from paid leads or websites, SEO and AdWords and paying referrers to give them business, whereas our existing clients are our biggest supporters,” Mr Fisher confirms.

Clients of 1st Street are also contacted at a minimum of 14 touch points per year, including personalised, client-specific newsletters at relevant times.

You too can ensure you create a strong brand by regularly touching base with your clients and prospects providing them with local market property insights. There are many tools freely available in the rp.professional property system and other media outlets provided by RP Data.

Mr Fisher concludes by saying, “Service is a simple thing. It’s free and it takes just a couple of extra minutes out of your day to provide that little bit extra and it’s not that hard. I’m pretty busy; I’m doing a lot of loans and I’m looking after eight brokers, but I never want a client to feel like they’re waiting for me.”

Notes from the editor:


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For more information on how RP Data can help you provide outstanding client service, phone 1300 734 318 today to see the difference that RP Data can make or log in to rp.professional.

Source: Mortgage Professional Australia Magazine